ST3 - Session 4: Myth, rituals and trust in consumer culture
Tracks
Standing Track 3
| Friday, August 14, 2026 |
| 8:30 - 10:00 |
| TBA |
Overview
Standard Track 3: Nordic Consumer Culture Research: Conceptual, empirical and critical approaches welcome
Speaker
Mr Lars Pynt Andersen
Senior Associate Proffessor
UCL University College
165: Brand Royalness in Contested Myth Markets
Dr Luigi Servadio
Assistant Professor
Jönköping International Business School, Jönköping University
189: The polymorphy of Nordic wine rituals
Mr Dennis Max Smelien
Phd Candidate
Bi Norwegian Business School
368: Marketing in Hostile Environments: Managing Bi-directional Trust and Safe Scaling in Illegal Markets
Chair
Frank Lindberg
Professor
Nord University Business School
Jack Tillotson
Associate Professor
University Of Vaasa
