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Communication Strategies and Outreach 1

Tracks
Track 4
Wednesday, June 18, 2025
14:15 - 15:30
Conference Room B, Comwell Aarhus, Dolce By Wyndham

Overview

Parallel Session


Speaker(s)

Mrs Julie Hedegaard Mortensen
Project manager
Danish Cancer Society

A communication campaign to increase colorectal cancer screening participation among men in Denmark

Biography

I hold a Master of Science in Public Health, and my current position is as project manager in the Prevention and Information Department at the Danish Cancer Society. My primary focus area is population-targeted communication about cancer screening. I specialize in both quantitative and qualitative methods to provide new insights about target groups and evaluate initiatives aiming to prevent cancer. I have published a qualitative study on young women’s barriers to participating in cervical cancer screening. In addition, I specialize in behavior-changing communication through national campaigns and targeted initiatives aimed at individuals with low screening participation rates.
Miss Sandra Sursock
Phd Student
University Of Melbourne

SmartVOICE: Enhancing the Australian National Bowel Cancer Screening Diagnostic Follow-Up with Conversational Voice AI

Biography

I am a PhD student at the University of Melbourne, within the Melbourne School of Population and Global Health. I completed a Bachelor of Pharmaceutical Science Advanced (Honours) degree at Monash University in 2021. Following this, I worked as a Clinical Research Coordinator in the Department of Radiation Oncology at the Peter MacCallum Cancer Centre. My experiences have fostered a strong passion for public health, with a particular focus on advancing cancer screening initiatives to improve health outcomes.
Dr Robert Kerrison
Senior Lecturer In Cancer Care
University Of Surrey

Barriers to follow-up colonoscopy and the effectiveness of behaviour change techniques to address them: results from an online survey and randomised factorial experiment

Biography

Dr Robert Kerrison is a Senior Lecturer at the University of Surrey, where he co-leads the Cancer Care Research Group. His research focuses on inequalities in early diagnosis and cancer screening. He is the co-chair for the World Endoscopy Organisation's Coalition for Reducing Colorectal Cancer Screening Inequalities. He is also a member of the United Kingdom's Policy Research Unit for Cancer Awareness, Screening and Early Diagnosis. He currently holds a Cancer Research UK Population Research Fellowship, which centers around barriers to colonoscopy experienced by those who receive an abnormal colorectal cancer screening (faecal immunochemical test) result.
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Miss Katelyn Collins
Early Career Research Fellow
Cancer Council Queensland

The psychological mechanisms of a redesigned invitation letter to increase bowel cancer screening intention.

Biography

Katelyn is an Early Career Research Fellow and PhD candidate at Cancer Council Queensland. She leads a small team of researchers aiming to develop evidence-based solutions to increase participation in Australia's National Bowel Cancer Screening Program.
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Ms Marlon Rolink
Phd Candidate
Amsterdam Umc

Human Papillomavirus Vaccination and Cervical Cancer Screening: Insights into Women’s Decision-Making and Attitudes Towards Tailored Intervals

Biography

PhD candidate at the department Public and Occupational Health. My research focus is on informed decision-making in HPV vaccination and cervical cancer screening. In my research, I primarily employ qualitative research methods, including interviews, focus groups, and the organization of co-creation sessions.
Dr Patrick Martens
Director
Centrum voor kankeropsporing vzw

The effect on attendance of the requirement to confirm a pre-scheduled appointment in a population-based mammography screening programme

Biography

Since 2014 is he director and spokesman of the Centre for Cancer Detection (CvKO vzw), the center of expertise in cancerscreening and responsible for organizing the population based screening programs of breast cancer, colorectal cancer and cervical cancer in Flanders. He is appointed member of the Flemish governmental working groups of breast cancerscreening, of cervical cancerscreening and of colorectal cancerscreening and has 35 years of experience as a GP.
Ms Joy Li
Phd Student
Queen Mary University

Effect of Direct Telephone Reminder on Attendance of Breast Screening

Biography

Joy is a medical statistician in Queen Mary University of London, United Kingdom, with keen interests in personalised healthcare and improving health inequality. She has 5+ years of experience in innovating the use of screening diagnostics to improve bowel cancer prevention and screening programmes in the UK. She also works with NHS Breast Screening and local hospital trust in East London to improve Breast Screening Pathways to improve access and reduce inequality.

Chair(s)

Kate Broun
Manager - Screening
Cancer Council Victoria

Andrea Buron
Head Of Section
Hospital Del Mar

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